Personal Marketing The Sales Letter

Personal Marketing The Sales Letter Your product or service may be the best of its kind, but it will not sell without the proper marketing and promotion strategies. Whether you are selling statement t-shirts, luxury cars, or discount tickets for a vacation to Europe, you will need to get word out on your product and service so that you can stand out in the global market. You may wish to hand out pamphlets if you are on a strict budget, or you may splurge on a television commercial to reach out to as wide an audience as possible.

Both marketing methods, however, can be impersonal, not to mention annoying, to customers who want a product or service that caters exclusively to their needs. One marketing technique you may want to explore is the sales letter. A sales letter is simply a letter promoting your product or service, discounts on your newest offerings, or even a share in your company. A sales letter, however, is more personal, as it addresses individual members of your prospective market.

This special trait of sales letters makes them difficult to write. Many of your prospective customers will have been saturated with hard sell, mass marketing methods. A sales letter, if overdone, can be irritating; if underdone, it can be ignored. Before you sit down and write your letter, take note of the following characteristics of a sales letter, praca sprzątanie niemcy (classifieds.exponentialhealth.coop) and heed the tips on basic sales letter writing. Sales letters, like any other letters, begin with a salutation to the recipient.

The sales letter, however, will address a customer directly. How do you obtain the names and addresses of your recipients, and how can you catch their attention? o You will need to identify the market of your product or service. Is your product something that will appeal to teens or adults? Who can afford it? Who might need it the most? If you know who exactly your market is, you will know who you should address your letters to. You may be tempted, however, to simply pick up the nearest phone book and select names at random.

This method, derogatively referred to as “shotgun sending,” is counterproductive, and can waste your time and money. Shotgun sending, moreover, will make you appear even more careless, as you seem not to care about what your customers think and need. A good method to narrow your market down is to do a search of your customers online. There are directories available for free on the Internet, although you must be sure that the online merchant is legal, and has gathered the names and addresses of the people in the directory with their consent.

For instance, if you are selling textbooks on physics, you may want to search for directories of college professors, high school teachers, or even alumni of schools who might want to donate books to their alma mater. o Make your letter attractive. If you are sending the sales letter through snail mail, you can have a colored envelope with an eye-catching slogan or catchphrase on the front. Such sentences as “Do you want to know how to get great discounts on your grocery shopping?” or “Know how to invest your money and get great returns” can make prospective customers open the envelope.

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